About Us


The company was founded as MarketWise in 1994, then reflecting the growth and market changes; in 1997 it was incorporated as MarketWise Consulting Group, Inc. Today MarketWise Consulting operates out of offices in Appleton, Wisconsin located minutes from the Outagamie County airport.

We work for you – not the other way around.

  • MarketWise Consulting Group, Inc. uses an account manger system. This means we assign one staff member who is responsible for your entire project. This focus allows for in-depth knowledge of your goals and objectives and provides a single point of contact to the mystery shoppers assigned to your project.
  • We hire and assign mystery shoppers specifically for your project. 
  • MarketWise Consulting Group, Inc. is a member in good standing of the internationally recognized MSPA (Mystery Shopping Providers Association). Members are required to sign and abide by a Code of Ethics.

We work for you.

  • With nearly 20 years experience in mystery shopping, we have expertise in many different survey types. We have strength in three areas:
    • We specialize in unique and detailed mystery shopping. Each mystery shopping project is different. We use the same technology for big projects as small ones. Each form is designed specifically to meet your goals and objectives. All reporting is available to you at a macro and drill down level on-line.
    • We share best practices. While we do not share the names of our other clients, if one client has found success with a specific survey question or type of survey, we will pass along the information to you. We will also help you to incorporate it into your surveys.
    • We create market “Thumbnails” – reports based on the data from our customers.  For a  preview of how  your business compares with others go to MarketData

To set up a consultation, please e-mail




MarketWise Consulting Group, Inc.
5601 Grande Market Drive
Suite G
Appleton, WI 54913
920-735-4970 phone
920-735-4911 fax


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